Understanding the value of social media? Priceless

Twitter has hit the headlines again this week. The Brits sponsor Mastercard asked journalists attending the awards to tweet plugs in return for tickets. You can read more about this on the Huffington Post. Unsurprisingly, the journalists didn’t appreciate being...

Before you start your social media strategy, read this

Lots of people have been asking me recently how they can get started with their social media strategies. In particular, people want a template or off the shelf action plan. There aren’t any quick fixes here and as with any good strategy it takes hard work, but it is...