Resources: Artificial Intelligence (A.I.)
Artificial intelligence has become a huge buzzword. Is it all hype, or could it really change everything?
78% of charities agree that AI is relevant to their charity and could transform it, yet 73% say they don’t feel prepared to respond to the opportunities and challenges it brings. We know that many charities are struggling with a lack of time and skills to use these technologies, but you don’t need to be a big corporate to benefit from them.
Our team is already advising charities about why, and how, to use AI, tapping into the potential of the opportunities it brings to create efficiencies and better achieve your vision and mission. We’ve created resources to help you understand the possibilities, and what your next steps should be.

Where is the sector at with AI?
Our Charity Digital Skills report maps digital adoption, skills and attitudes across the sector, including charities’ progress with emerging technologies. Find out more about how the sector is using artificial intelligence, and the risks and opportunities other organisations are dealing with in our report.
Watch our AI videos for leaders
Are you a leader and not sure where to go next with AI? Based on our work training 100+ charity leaders for The Charity AI Leadership Accelerator in partnership with Microsoft, we’ve created bitesized videos suitable for small and large organisations.
AI checklist for charity trustees and leaders
Need to take your next steps with AI, or review your progress? Whatever stage you’re at our checklist of the key questions to ask will help you start the conversation and agree your approach with your leadership team.
The Charity Digital Code of Practice
This free sector framework has now been updated to include a major focus on AI best practice for small and large charities. Our founder Zoe Amar founded chairs the Code.
Blog posts about Artificial Intelligence (A.I.)
Topical insights and reflections from the Zoe Amar Digital team
Helping small charities and communities grow their AI skills
We talk to Zoë Colosimo, COO at Neighbourly, an organisation connecting businesses and communities for social good. Zoë tells us about Neighbourly’s fantastic Ai123 campaign supporting small charities and communities to understand the basics of artificial intelligence...
Adopting AI: how two mental health charities are blazing a trail
Rethink Mental Illness and Mental Health UK have blazed a trail in adopting AI by launching a pioneering policy, organisation-wide training, and a cross-functional steering group – empowering staff to innovate. Their goal is to build an AI-native workforce, enhancing...
Early insights from the 2025 Charity Digital Skills Report survey
By Nissa Ramsay, Think Social Tech The 2025 Charity Digital Skills Report survey is live and you can complete the survey here until 9am on Monday 28th April. With responses coming in daily, we hope we will reach 635 charities again this year. Our full report will...
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