Resources: Digital strategy
A good digital strategy, whichever form it takes, will help your charity prioritise, becoming more resilient, generating income, and developing skills
Digital strategy is one of our core services and through working with hundreds of charity and public sector organisations we’ve developed these resources to help you.
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Best practice digital strategy
Benchmark your charity's digital performance
Take a look at the latest Charity Digital Skills Report, our annual barometer of the state of play with digital across the sector, to see how your charity compares.
7 ways to get buy in for your digital strategy
How to make inclusion part of your digital strategy
Find out why inclusion is so important for the charity sector and how experts are promoting inclusion as part of their digital strategies.
Blog posts about digital strategy
Topical insights and reflections from the Zoe Amar Digital team
Generative AI: The AI Law and Legal Training project
We talk to Dr Francine Ryan, Senior Lecturer in Law and Director of the Open Justice Centre at The Open University, about the project she is leading on responsible AI – including the free online courses they've developed – and how charities can get involved to develop...
AI Policy guide for charity trustees: what to look for and red flags to avoid
Over the last year we have seen an explosion in charities' use of AI rising from 61% in 2024 to 76% of charities using AI in the 2025 Charity Digital Skills Report. In this year's report I was excited to see that almost half (48%) of charities now have an AI...
How small charities are leading the way with AI innovation
Over the summer I had the privilege of facilitating the Charity AI Leadership Accelerator programme in collaboration with Microsoft, where we trained over 100 leaders from small and large charities. One of the most inspiring parts of the programme was hearing directly...
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