Team
Zoe Amar
Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included Breast Cancer Care, The Commonwealth War Graves Commission and The School for Social Entrepreneurs. Zoe chairs the steering group for The Charity Digital Code of Practice, a new initiative for the sector. She writes for The Guardian Voluntary Sector Network about charities and digital issues. She co-founded the Social CEOs awards and co-authored The Charity Commission’s digital guidance for trustees, ‘Making Digital Work.’ Zoe also wrote The Charity Digital Toolkit and The Charity Social Media Toolkit with Skills Platform, as well as partnering with them to map digital skills across the UK charity sector in The Charity Digital Skills Report. Zoe is a trustee for Future Care Capital and sits on the Board Audit and Risk Sub-Committee at the Samaritans as their digital expert. Previously, Zoe worked for 5 years as part of the leadership team at a national charity which advised nonprofits about technology. She recently won an Inspiring Communicator award from Charitycomms.
Email Zoe on [email protected] or tweet her on @zoeamar
Madeleine Sugden
Madeleine Sugden is a content specialist with over 15 years of experience in digital and charity communications. As a trainer, writer and strategist, she works with organisations of all sizes to improve their skills, processes and output. She helps charities to build storytelling and persuasiveness into their digital content to improve user experience and increase engagement.
Sarah Fitzgerald
Sarah is an experienced communications consultant, specialising in guiding not-for-profit organisations in deploying a distinctive voice online and offline. Sarah focuses on brand, strategy, messaging and content . She is the author of Perfect Pitch: linking voice and values, published by CharityComms. Previously, Sarah was Head of Communications at the Motor Neurone Disease Association.
Jen Lowthrop
Jen is a digital marketing consultant and travel blogger with over 10 years’ experience working in the charity and public sector. Jen focuses on creating quality online content to help improve awareness and engagement with your brand, be that through social media, SEO or Google AdWords campaigns. Jen has worked on digital campaigns for VSO, Refugee Week and numerous London councils and provides training for a variety of charities, students and small businesses on digital marketing. When not supporting others with digital marketing, Jen is writing and travelling the world for her award winning travel blog She Gets Around, and is a trustee for two local charities in the Midlands. Jen has also appeared on BBC World as their digital advertising expert.
Janine Mitchell
Janine is an enthusiastic, passionate and proficient communications professional, with extensive experience across health and charity PR with organisations including the NHS, Sue Ryder, Cancer Research, The National Cancer Research Institute and The Chartered Institute of Marketing. Janine has extensive knowledge and experience of growing, developing and revolutionising brands by implementing innovative and creative ideas through to completion and evaluation. Key areas of specialism include strategy and planning, copywriting, media training and media relations.
Kirsty Marrins
Kirsty is a digital communications specialist and accredited trainer who specialises in social media, copywriting and digital marketing. She has helped hundreds of charity staff hone their social media and digital marketing skills over the years and understand the importance of good content. She is a regular columnist for Third Sector’s digital hub and was a judge in the 2016 Third Sector Awards. She is a trustee of the Small Charities Coalition and in 2016 won a CharityComms Inspiring Communicator Award. Previously, she was the Content and Community Manager at JustGiving.
Lou Akers
Louise is an award-winning communications expert with over ten years’ experience of working in communications teams and leading campaigns to generate high quality media coverage. Louise specialises in science and research communication and the Third Sector. She has worked for a number of national and international charities including ActionAid, British Heart Foundation, Rethink Mental Illness and the National Deaf Children’s Society. She also has extensive experience of the public sector having worked in communications and media relations roles for the NHS and in the University of Hertfordshire. Louise’s specialisms include communications strategy and planning, media relations and translating complex information into copy for wider audiences
Lizzy Jewell
Lizzy is a charity comms jack-of-all-trades, and has worked with both national charities and local community projects, helping them to tell their stories with confidence online, and show that the work they do is anything but ordinary. She has a background in working right across the communications spectrum, so is well versed in everything from digital marketing to print design.