Team

Zoe Amar is widely regarded as one of the charity sector’s leading digital experts. She founded digital agency and social enterprise Zoe Amar Digital in 2013. Their clients have included NSPCC, Anglia Ruskin University and The School for Social Entrepreneurs.

Zoe is Chair of The Charity Digital Code of Practice. She writes for Third Sector about charities and digital issues and co-founded the Social CEOs awards . Zoe and her team produce an annual barometer of how charities across the UK are using digital, The Charity Digital Skills Report. She also co-authored The Charity Commission’s digital guidance for trustees, ‘Making Digital Work.’

Zoe has eleven years’ experience as a charity trustee. She currently sits on the board of Charity Digital Trust (formerly known as Tech Trust). Previously, she was on the Board Audit and Risk Sub-Committee at the Samaritans as their digital expert. Before founding Zoe Amar Digital she worked for 5 years as part of the leadership team at a national charity which advised nonprofits about technology. She is the winner of an Inspiring Communicator award from Charitycomms. She was recently voted one of the 25 most influential charity leaders by Charity Times. 

Email Zoe on zoe@zoeamar.com or tweet her on @zoeamar

Madeleine Sugden is a content specialist with over 15 years of experience in digital and charity communications. As a trainer, writer and strategist, she works with organisations of all sizes to improve their skills, processes and output. She helps charities to build storytelling and persuasiveness into their digital content to improve user experience and increase engagement.

Jen is a digital marketing consultant and travel blogger with over 10 years’ experience working in the charity and public sector. Jen focuses on creating quality online content to help improve awareness and engagement with your brand, be that through social media, SEO or Google AdWords campaigns. Jen has worked on digital campaigns for VSO, Refugee Week and numerous London councils and provides training for a variety of charities, students and small businesses on digital marketing. When not supporting others with digital marketing, Jen is writing and travelling the world for her award winning travel blog She Gets Around, and is a trustee for two local charities in the Midlands. Jen has also appeared on BBC World as their digital advertising expert.

Janine is an enthusiastic, passionate and proficient communications professional, with extensive experience across health and charity PR with organisations including the NHS, Sue Ryder, Cancer Research, The National Cancer Research Institute and The Chartered Institute of Marketing. Janine has extensive knowledge and experience of growing, developing and revolutionising brands by implementing innovative and creative ideas through to completion and evaluation. Key areas of specialism include strategy and planning, copywriting, media training and media relations.

Louise is an award-winning communications expert with over ten years’ experience of working in communications teams and leading campaigns to generate high quality media coverage. Louise specialises in science and research communication and the Third Sector. She has worked for a number of national and international charities including ActionAid, British Heart Foundation, Rethink Mental Illness and the National Deaf Children’s Society. She also has extensive experience of the public sector having worked in communications and media relations roles for the NHS and in the University of Hertfordshire. Louise’s specialisms include communications strategy and planning, media relations and translating complex information into copy for wider audiences.

Lizzy is a charity comms jack-of-all-trades, and has worked with both national charities and local community projects, helping them to tell their stories with confidence online, and show that the work they do is anything but ordinary. She has a background in working right across the communications spectrum, so is well versed in everything from digital marketing to print design.

Helen is a writer, editor and content specialist with experience working across several areas, including: news and feature writing, copywriting, magazine and book editing, interviews, reports, social media and blogging. She has worked with several local charities to build and improve their content, particularly online. A publisher by background, Helen likes dotting Is, loves crossing Ts and you’ll never find a comma knowingly out of place. Most of all, she loves what she does and you’ll see that reflected in her work.

Helen is a Trustee of The OLLIE Foundation, a charity working to prevent suicide amongst teenagers and young people. She takes the marketing lead and also manages and creates the content for the charity’s social media channels.

Lisa is an experienced digital fundraiser with a particular passion for helping charities use digital channels to build and grow engaged communities. She is an occasional contributor to Third Sector magazine, and served for 2 years on the IOF National Convention Board, co-chairing the digital stream. Previously she was Senior Digital Fundraising Manager at Anthony Nolan, and Supporter Retention Manager at Breakthrough Breast Cancer, as well as spending 6 years working for a sector-leading telephone agency, where she was responsible for directing the accounts of clients like Cancer Research UK, UNICEF and Save the Children.