Resources: Digital fundraising
Charity fundraising needs to change. COVID-19 accelerated changes in fundraising which mean that donors want to be part of digital communities built around causes.
They want compelling stories, to talk to their peers and to understand how their donation makes a difference.
We’ve helped many charities with digital fundraising and have created resources to help you.

Developing a digital fundraising approach
After a year that saw fundraising efforts shift from analogue to digital, these three charity campaigns showcase creative ways to engage donors.
Digital fundraising webinar
View our webinar from the Third Sector Digital Leaders programme.
How COVID-19 will change fundraising
How charities can move from analogue to digital
Blog posts about Digital Fundraising
Topical insights and reflections from the Zoe Amar Digital team
Our thoughts on the Charity Commission’s social media guidance
In January the Charity Commission launched their draft social media guidance for charities. There were concerns about the guidance from many organisations and NCVO convened a sector response to the consultation. At the time we blogged about our views on the draft...
Diversity, Equality and Inclusion in the 2023 Charity Digital Skills Report
This is a guest blog written by Eshe Kiama Zuri and Nissa Ramsay. In this post we explain our focus on diversity, equality and inclusion in the 2023 Charity Digital Skills Report. We also outline our language, terms and approach to identifying specific groups and...
What the Gary Lineker story means for social media guidelines
The BBC is planning to review its social media guidelines after Gary Lineker was reinstated as Match of the Day presenter following his tweets about asylum policy. Social media is on a lot of charities' minds following the draft social media guidance issued by the...
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