Are your online tools meeting your offline targets?

An increasing amount of CEOs and other nonprofit leaders have been asking for my advice recently about their use of social media, covering everything from Twitter to blogging. This topic is a passion of mine and I’ll be speaking about it at an event in July. Online...

On charity marketing and volunteering

Lots of you have been asking about the launch of the Chartered Institute of Marketing’s charity interest group, which launched on Tuesday with a special event at Cass Business School. I’m on the advisory board for the group, which brings together professionals with an...

Can communications change the state of the sector?

NPC ran a very interesting event this week on the topic of whether the charity sector is weathering the storm, featuring presentations from Ben Page, CEO of Ipsos Mori, and Diana Tickell, Executive Director at Barnardo’s.  I didn’t attend, but followed the event on...

Is Vine the next Pinterest?

Last week saw the launch of Vine, the video sharing app from Twitter, which allows users to record and share 6 second looping videos. There’s a handy round up of Vine from Vasileios Kospanos on UK Fundraising. There are already some great examples of charities using...