Why your charity’s culture is critical for digital success

Everyone thinks that digital is about strategies, plans and processes. That’s true, but it’s about people as well. And through my work as a consultant, I’ve come to realise that a charity’s culture can be  the difference between success and failure in digital. The...

5 tips for charity community guidelines

This is a guest blog from Joe Freeman. He is the Social Media Manager at Sue Ryder, overseeing the charity’s use of social as well as managing their online community project. Before that he worked at Diabetes UK, also managing their social media – amongst...

What every CEO should know about marketing

If you’re a CEO, how do you decide what role marketing should play in your organisation? How much influence should it have? It’s the subject of some controversy. Earlier this month, Econsultancy reported that whilst 77% of senior marketers agreed that ‘marketing is a...

Exclusive: watch the BHF’s new #DECHOX campaign video

Ahead of the press launch next week, I’m delighted to share the new British Heart Foundation video for their #DECHOX campaign. It’s a mass participation fundraising event which involves giving up chocolate in March. ‘Dechoxers’ are encouraged to ask friends and family...

How nonprofits can engage with community journalists

This is a guest blog from Professor Richard Sambrook, Director of the Centre for Journalism (the top ranking centre for postgraduate vocational training in the UK) at Cardiff University’s School of Journalism, Media and Cultural Studies and former Director of Global...