Before you start your social media strategy, read this

Lots of people have been asking me recently how they can get started with their social media strategies. In particular, people want a template or off the shelf action plan. There aren’t any quick fixes here and as with any good strategy it takes hard work, but it is...

7 secrets of great charity consultancy projects

I’ve been pretty busy since setting up as a marketing and digital communications consultant this summer. I’m lucky enough to have worked on some brilliant projects and you can find out more about how I can help here. With that in mind, I’d like to share what I think...

How innovative is your innovation?

Cancer Research recently announced plans to launch a mobile phone game, GeneGame. Anyone who has a smartphone will be able to download the game, which takes 5 minutes and involves analysing gene data. It is part of Cancer Research’s ‘Citizen Science’ initiative, which...

UK charities and ‘The Overhead Myth’

Sorry that this blog has been a bit quiet for the last few weeks. I’ve been busy moving house and starting my new job as a marketing and digital communications consultant. I’ve got some great projects in the pipeline and am working with some fabulous people. It is...

Are your online tools meeting your offline targets?

An increasing amount of CEOs and other nonprofit leaders have been asking for my advice recently about their use of social media, covering everything from Twitter to blogging. This topic is a passion of mine and I’ll be speaking about it at an event in July. Online...

On charity marketing and volunteering

Lots of you have been asking about the launch of the Chartered Institute of Marketing’s charity interest group, which launched on Tuesday with a special event at Cass Business School. I’m on the advisory board for the group, which brings together professionals with an...