I love the Christmas Baby Shower campaign from Child’s i, the charity which aims to help hundreds of abandoned babies and children in Uganda. The ‘ask’ is a donation to buy baby shower items- there are 32 to choose from, including a £16 care bundle for a family which has recently had a baby settle with them, to £21 for a baby’s first medical. The donation also goes towards the running costs of Malaika Babies Home and the Social Work Department who work together to match neglected children with loving families.
I like the way this campaign highlights the charity’s achievements and purpose; since Child’s i was founded 18 months ago they have placed 53 children into families. I also like the fact that supporters can track the impact of their donations through video and blog posts on their website and social media accounts. But what I like most is that Child’s i are very, very clear about what they are trying to do and their campaign is strong and cuts through the clutter as a result. Check out their Christmas Baby Shower video.
Child’s i is another brilliant example of a charity that has utilised social media very effectively to build its brand by developing a community of enthusiastic supporters. One of my mantras is that necessity is the mother of invention when it comes to creating cost effective, high impact campaigns, as one of their volunteers, Kirsty Stephenson, described in this audioboo for Sounddelivery.
I hope this campaign is a great success.
Merry Christmas.