7 secrets of great charity consultancy projects

I’ve been pretty busy since setting up as a marketing and digital communications consultant this summer. I’m lucky enough to have worked on some brilliant projects and you can find out more about how I can help here. With that in mind, I’d like to share what I think...

How innovative is your innovation?

Cancer Research recently announced plans to launch a mobile phone game, GeneGame. Anyone who has a smartphone will be able to download the game, which takes 5 minutes and involves analysing gene data. It is part of Cancer Research’s ‘Citizen Science’ initiative, which...

UK charities and ‘The Overhead Myth’

Sorry that this blog has been a bit quiet for the last few weeks. I’ve been busy moving house and starting my new job as a marketing and digital communications consultant. I’ve got some great projects in the pipeline and am working with some fabulous people. It is...

On Findus lasagne and the power of Twitter

It hasn’t been a good week for Findus UK, who had to withdraw its beef lasagne from sale after horsemeat was found in the beef. I don’t envy the Findus PR team one bit. And their comms crisis may get even worse. The Food Standards Agency wants Findus to test the...