2 Mar 2012 | Uncategorized
This week I attended an excellent Charity Comms seminar on web metrics. The speakers shared lots of useful ideas such as what analytics reveal about your stakeholders, which metrics to use and which free tools are best for measurement. You can see the presentations...
11 Feb 2012 | Uncategorized
I’m very excited to be on the panel at the next NFPTweetup this Thursday, where Damien Austin-Walker (Head of Digital at vInspired), Bertie Bosrédon (Assistant Director of Services -Information & Multimedia at Breast Cancer Care ) and Emma Malcolm (Chief...
28 Jan 2012 | Uncategorized
Grumpy. Unhelpful. Rude. That pretty much sums up most of the people who deliver my online grocery shop from Tesco every week. There have been exceptions, of course, but on the whole impressions have not been positive. I can appreciate that it’s not the most...
4 Jan 2012 | Uncategorized
We’re only days into 2012, but here comes a fresh social media controversy. Noah Kravitz worked at a US based company called PhoneDog, from which he tweeted as @phonedog_noah, gaining 17,000 Twitter followers. He then left PhoneDog for another company. PhoneDog is...
18 Dec 2011 | Uncategorized
I love the Christmas Baby Shower campaign from Child’s i, the charity which aims to help hundreds of abandoned babies and children in Uganda. The ‘ask’ is a donation to buy baby shower items- there are 32 to choose from, including a £16 care bundle...
2 Dec 2011 | Uncategorized
Despite being an avid guest blogger for others, it’s taken me ages to get round to setting up a blog of my own. So here it is, my very own space to share more thoughts, ideas and tips about charities and marketing. I’ve had a busy week launching the Lasa...
