Blog
Welcome to our blog! Find out how charity leaders are leading digital change and get all the latest resources and advice from the Zoe Amar Digital team.
On that Goldman Sachs resignation letter
Unless you live on the moon, you probably know that a resignation letter from a banker at Goldman Sachs has become the latest internet sensation. Greg Smith, an executive director, announced his resignation in the New York Times. He attacked the culture at the bank,...
Web metrics aren’t just a numbers game
This week I attended an excellent Charity Comms seminar on web metrics. The speakers shared lots of useful ideas such as what analytics reveal about your stakeholders, which metrics to use and which free tools are best for measurement. You can see the presentations...
Can digital media solve the challenges facing the sector?
I'm very excited to be on the panel at the next NFPTweetup this Thursday, where Damien Austin-Walker (Head of Digital at vInspired), Bertie Bosrédon (Assistant Director of Services -Information & Multimedia at Breast Cancer Care ) and Emma Malcolm (Chief Executive...
A marketing lesson from the Tesco delivery man
Grumpy. Unhelpful. Rude. That pretty much sums up most of the people who deliver my online grocery shop from Tesco every week. There have been exceptions, of course, but on the whole impressions have not been positive. I can appreciate that it's not the most exciting...
Who really owns your Twitter followers?
We’re only days into 2012, but here comes a fresh social media controversy. Noah Kravitz worked at a US based company called PhoneDog, from which he tweeted as @phonedog_noah, gaining 17,000 Twitter followers. He then left PhoneDog for another company. PhoneDog is...
Child’s i Foundation’s Baby Shower
I love the Christmas Baby Shower campaign from Child's i, the charity which aims to help hundreds of abandoned babies and children in Uganda. The 'ask' is a donation to buy baby shower items- there are 32 to choose from, including a £16 care bundle for a family which...
Try something different
Despite being an avid guest blogger for others, it's taken me ages to get round to setting up a blog of my own. So here it is, my very own space to share more thoughts, ideas and tips about charities and marketing. I've had a busy week launching the Lasa annual...
New online resources
Digital Strategy Resources
Digital strategy is one of our core services. We have worked with hundreds of charity and public sector organisations we’ve developed these resources to help you.
Digital Leadership Resources
These guides will help you develop your leadership skills, whatever stage you are at.
Digital Fundraising Resources
We’ve helped many charities with digital fundraising and have put together these free online resources.
Digital Governance Resources
These resources are designed to help trustees and senior leadership teams make informed decisions about digital, assess risk and to plan strategically.
Digital Skills Resources
These guides will help your charity assess and grow its digital skills, plan for organisational change and create the right culture for digital.
Inclusion Resources
Inclusion is a key part of every digital project we work on. Our resources will get you thinking about how to take an inclusive approach to digital.
Artificial Intelligence (A.I.) Resources
Our team is already advising charities about why, and how, to use AI, tapping into the potential of the opportunities it brings to create efficiencies and better achieve your vision and mission. We’ve created resources to help you understand the possibilities, and what your next steps should be.
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