Blog
Welcome to our blog! Find out how charity leaders are leading digital change and get all the latest resources and advice from the Zoe Amar Digital team.
Understanding the value of social media? Priceless
Twitter has hit the headlines again this week. The Brits sponsor Mastercard asked journalists attending the awards to tweet plugs in return for tickets. You can read more about this on the Huffington Post. Unsurprisingly, the journalists didn’t appreciate being...
Social media training at the School for Social Entrepreneurs
Last weekend I had the pleasure of training a group of social entrepreneurs and charity professionals at the School for Social Entrepreneurs. The course, Kickstart Your Social Media Strategy, sold out, and there are now more dates in June and December. Check them out...
How charities can pack a punch with content
I’ve been thinking a lot about content marketing lately, following the publication of the guide which Matt Collins and I put together, ‘Social Media for Charity Leaders.’ The launch, which coincided with our announcement of the top 30 charity CEOs on social media,...
The top 30 charity CEOs on social media
I'm really excited to share the results of the first ever top 30 charity CEOs on social media, which was launched last night at a special event kindly hosted by young people's charity Brook. (Do check out the Storify of the event). Matt Collins and I have been working...
Is Fund the Frontline the future of fundraising?
You may have seen that Fund the Frontline, a fundraising initiative focused on local ownership and sustainability, launched this week. It is led by the STARS Foundation with support from the Bill & Melinda Gates Foundation, Pears Foundation and Charities Aid...
How social is your charity’s CEO?
I am super excited to launch an initiative today which will really help charity CEOs engage with social media. Read my blog about it on The Guardian Voluntary Sector Network. Digital expert Matt Collins (aka @charitychap) and I were inspired by LinkedIn’s top 30...
Ryanair’s 5 social media mistakes
Low budget airline Ryanair joined Twitter last week and has already caused quite a storm on social media. This isn’t surprising. Michael O’Leary, Ryanair’s CEO, is well known for his provocative soundbites. On passengers who forget to print their boarding pass: “We...
Before you start your social media strategy, read this
Lots of people have been asking me recently how they can get started with their social media strategies. In particular, people want a template or off the shelf action plan. There aren’t any quick fixes here and as with any good strategy it takes hard work, but it is...
7 secrets of great charity consultancy projects
I’ve been pretty busy since setting up as a marketing and digital communications consultant this summer. I’m lucky enough to have worked on some brilliant projects and you can find out more about how I can help here. With that in mind, I’d like to share what I think...
How innovative is your innovation?
Cancer Research recently announced plans to launch a mobile phone game, GeneGame. Anyone who has a smartphone will be able to download the game, which takes 5 minutes and involves analysing gene data. It is part of Cancer Research’s ‘Citizen Science’ initiative, which...
New online resources
Digital Strategy Resources
Digital strategy is one of our core services. We have worked with hundreds of charity and public sector organisations we’ve developed these resources to help you.
Digital Leadership Resources
These guides will help you develop your leadership skills, whatever stage you are at.
Digital Fundraising Resources
We’ve helped many charities with digital fundraising and have put together these free online resources.
Digital Governance Resources
These resources are designed to help trustees and senior leadership teams make informed decisions about digital, assess risk and to plan strategically.
Digital Skills Resources
These guides will help your charity assess and grow its digital skills, plan for organisational change and create the right culture for digital.
Inclusion Resources
Inclusion is a key part of every digital project we work on. Our resources will get you thinking about how to take an inclusive approach to digital.
Artificial Intelligence (A.I.) Resources
Our team is already advising charities about why, and how, to use AI, tapping into the potential of the opportunities it brings to create efficiencies and better achieve your vision and mission. We’ve created resources to help you understand the possibilities, and what your next steps should be.
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