Ahead of the press launch next week, I’m delighted to share the new British Heart Foundation video for their #DECHOX campaign. It’s a mass participation fundraising event which involves giving up chocolate in March. ‘Dechoxers’ are encouraged to ask friends and family to sponsor them and also to donate the money they would have spent on chocolate.
Close to 4,000 people have already signed up for #DECHOX. It is the BHF’s first abstinence-based fundraising challenge and works along the same lines as Cancer Research UK’s and Macmillan’s mass events asking people to give up drinking for a month. Could #DECHOX be the next big campaign of its type? Such events can be hugely successful: Cancer Research UK have raised £4 million from Dryathlon this January with 54,000 people taking part.
Enjoy the video, and find out more about the challenge on the BHF’s site.