The charity and social enterprise sector has been an early adopter of social media. It’s not surprising, given the growth in its use by donors. And this is more than slacktivism- 55% of those who engage with organisations on social media do end up donating, volunteering, signing a petition or attending an event.
But it’s not enough just to have a presence on Facebook or Twitter. Charities often ask me, ‘What is the best social media platform?’ It very much depends on your audience and how they prefer to engage and, of course,to give.
So I was pleased to see that our old friends over at Social Misfits Media have launched Friends with Money – a free guide to fundraising on social media, in partnership with Just Giving. It encourages charities to think big about the potential for social media in fundraising but also as a key driver in raising awareness, campaigning and telling your charity’s story. I’ve contributed to the guide with some thoughts on why Childs i Foundation are such brilliant fundraisers.
Carlos Miranda and Alissa Steiner of Social Misfits Media shared some excellent tips from the guide on boosting your fundraising efforts on social media in The Guardian today.
Download Friends with Money for some great case studies from Rotary Global Swimathon, Child’s i Foundation, Cancer Research UK and Cystic Fibrosis Ireland and expert tips from Facebook, Just Giving and Twitter.