Artificial Intelligence (A.I.)
Artificial intelligence has become a huge buzzword. Is it all hype, or could it really change everything?
78% of charities agree that AI is relevant to their charity and could transform it, yet 73% say they don’t feel prepared to respond to the opportunities and challenges it brings. We know that many charities are struggling with a lack of time and skills to use these technologies, but you don’t need to be a big corporate to benefit from them.
Our team is already advising charities about why, and how, to use AI, tapping into the potential of the opportunities it brings to create efficiencies and better achieve your vision and mission. We’ve created resources to help you understand the possibilities, and what your next steps should be.

Where is the sector at with AI?
Our Charity Digital Skills report maps digital adoption, skills and attitudes across the sector, including charities’ progress with emerging technologies. Find out more about how the sector is using artificial intelligence, and the risks and opportunities other organisations are dealing with in our report.
AI checklist for charity trustees and leaders
Need to take your next steps with AI, or review your progress? Whatever stage you’re at our checklist of the key questions to ask will help you start the conversation and agree your approach with your leadership team.
'Starts At The Top' podcast
Our leadership podcast, hosted by Zoe Amar and Paul Thomas, includes discussions with leaders from all sectors about how they are using emerging technologies. Tune in for a dose of inspiration and practical advice.
How to engage charity leaders with AI
Our blog has everything you need to help your board and leadership team engage with AI, from why it matters to definitions to how other charities are using it and next steps
Blog posts about Artificial Intelligence (A.I.)
Topical insights and reflections from the Zoe Amar Digital team
Adopting AI: how two mental health charities are blazing a trail
Rethink Mental Illness and Mental Health UK have blazed a trail in adopting AI by launching a pioneering policy, organisation-wide training, and a cross-functional steering group – empowering staff to innovate. Their goal is to build an AI-native workforce, enhancing...
Early insights from the 2025 Charity Digital Skills Report survey
By Nissa Ramsay, Think Social Tech The 2025 Charity Digital Skills Report survey is live and you can complete the survey here until 9am on Monday 28th April. With responses coming in daily, we hope we will reach 635 charities again this year. Our full report will...
Charity AI Update: Reports, Taskforces and Codes – What You Need to Know
It's been quite a busy few months in the charity digital and AI space, hasn't it? I thought it might be helpful to share some developments that are shaping how our sector engages with technology. From research opportunities to collaborative initiatives and updated...
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