Thought leadership
Our unique insights into digital and AI transformation have helped hundreds of charities navigate technological change with confidence and inclusion at their core. From our widely cited annual Charity Digital Skills Report to frameworks like the Charity Digital Code of Practice, our research shapes sector understanding and influences key decision makers across the nonprofit landscape.
We’re committed to demystifying digital and AI for charity leaders, providing resources that turn complex technological challenges into manageable, inclusive transformation journeys. Our thought leadership helps organisations strengthen resilience, grow sustainable income streams, and deepen their impact across communities through responsible innovation.
The Charity Digital Code of Practice
Our director Zoe worked with ACEVO, The Small Charities Coalition, NCVO, Office for Civil Society, The Charity Commission, Lloyds Banking Group’s Digital Inclusion Team, The Co-Op Foundation and others to develop the sector’s first digital code of practice. It helps charities to be relevant and fulfil their purpose in the digital age, create a consistent framework, and improve impact, sustainability and efficiency across the sector. It has been used by charities of all sizes and causes, from the NSPCC to World Vision UK, Talk Listen Change and Rainbow Services. The Code is now a key resource for the sector and has been updated to include AI best practice.
The Charity Digital Skills Report
This is our annual barometer of digital and AI progress, funding and support needs across the charity sector. It is a great resource to benchmark your organisation against, understand where the sector is at with digital, and prioritise what your charity should do next based on the latest trends and make the case for investment to funders or your board.
AI checklist for charity trustees and leaders
As a leader, how can you take your next steps with AI, or review your progress? Whatever stage you’re at, our checklist of the key questions to ask will help you.
How leaders can engage with AI
Our blog has everything you need to help you and your board engage with AI, from why it matters to definitions to how other charities are using it and next steps.
Making digital work
Zoe Amar Digital have launched this resource with the Charity Commission and Grant Thornton UK specifically to help boards and executive teams get to grips with digital.
The Charity Digital Toolkit
We’ve developed a free toolkit in partnership with Skills Platform to help charities develop their skills in all areas of digital, from strategy to data to use of channels, fundraising, leadership and service delivery.
Do I need a digital trustee?
Charity trustees need to lead the way on digital and recruiting a digital trustee can be a great way to bring in the expertise that your charity needs. We’ve collaborated with CAST, SCVO and Reach Volunteering to produce this quick guide to help you work out your best approach.