Services: Digital strategy
Why it matters
Whether you’re just starting with digital, or already using it in many ways, there’s always room to use it more effectively to support your charity’s goals, reach more people, work more efficiently, and increase your impact. We focus on helping organisations figure out where they want to go with digital and how to get there, making sure inclusion is at the heart of everything you do, so everyone can benefit from your digital progress.
How we can help
Digital transformation becomes accessible and exciting rather than daunting when approached with the right support. Our inclusive methodology ensures no one is left behind in your digital evolution.
Whether integrating digital into your broader organisational strategy or developing a standalone digital roadmap, our experts guide you in establishing a clear vision and metrics for success. We’ll help you identify what to prioritise—and what to avoid—drawing on insights from our annual Charity Digital Skills Report and our role in shaping the Charity Digital Code of Practice.
We develop strategies that not only advance your organisation’s goals but create additional value through inclusive practices that reach diverse audiences, generate sustainable income streams, and amplify your impact across communities. Our approach places inclusion at the core of your digital transformation, ensuring technological progress serves everyone you support.
Our digital strategy services
- User research
- Tech audits
- Data audits
- Channel audits
- Competitor benchmarks
- Skills audits
- Strategy canvas development
“We worked with the Zoe Amar team to develop our Digital Strategy. They worked collaboratively with our team to fully understand our challenges and aspirations for CALM and our users, and then translate these into actionable tactics. They are a really approachable and friendly team of experts – highly recommended!””
– Seun Akindele
Head of Data and Innovation, CALM
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