About us

Hello. I’m Zoe, and I founded Zoe Amar Digital, a social enterprise and digital consultancy, in 2013. We create strategies that help charities lead digital and AI transformation inclusively, to strengthen resilience, grow income and deepen impact. Our approach combines hands-on strategic work with unique sector insights.

Since 2017, we’ve been continuously tracking digital and AI adoption across UK charities through our annual Charity Digital Skills Report. This research, alongside our work shaping frameworks like the Charity Digital Code, gives us deep understanding of how organisations can embrace innovation meaningfully.

What drives us? Helping charities navigate an AI enabled future inclusively and sustainably. The charity sector does vital work supporting communities across the UK, and we’re here to ensure organisations can lead digital and AI transformation ethically and responsibly, in ways that align with their mission and values.

We work alongside inspiring organisations including Sense, Brook, and The Royal College of Surgeons, developing strategies that put inclusion at their heart. Our vision is simple but ambitious: we want every charity leader to feel confident making strategic decisions about digital and AI, backed by strong governance and truly inclusive practices. When organisations get this right, magic happens – they become more resilient, grow sustainable income streams, and deepen their impact across communities.

Find out more about our services and read what our clients say about us.  And explore our sector-leading resources – from the annual Charity Digital Skills Report to the Charity Digital Code, AI Checklist for Leaders, and our podcast ‘Starts at the Top’ – all freely available to help build a more innovative, inclusive charity sector.

Do say hello on zoe@zoeamar.com