On charity marketing and volunteering

Lots of you have been asking about the launch of the Chartered Institute of Marketing’s charity interest group, which launched on Tuesday with a special event at Cass Business School. I’m on the advisory board for the group, which brings together professionals with an...

Can communications change the state of the sector?

NPC ran a very interesting event this week on the topic of whether the charity sector is weathering the storm, featuring presentations from Ben Page, CEO of Ipsos Mori, and Diana Tickell, Executive Director at Barnardo’s.  I didn’t attend, but followed the event on...

On Findus lasagne and the power of Twitter

It hasn’t been a good week for Findus UK, who had to withdraw its beef lasagne from sale after horsemeat was found in the beef. I don’t envy the Findus PR team one bit. And their comms crisis may get even worse. The Food Standards Agency wants Findus to test the...

Is Vine the next Pinterest?

Last week saw the launch of Vine, the video sharing app from Twitter, which allows users to record and share 6 second looping videos. There’s a handy round up of Vine from Vasileios Kospanos on UK Fundraising. There are already some great examples of charities using...