Ryanair’s 5 social media mistakes

Low budget airline Ryanair joined Twitter last week and has already caused quite a storm on social media. This isn’t surprising. Michael O’Leary, Ryanair’s CEO, is well known for his provocative soundbites. On passengers who forget to print their boarding pass: “We...

Before you start your social media strategy, read this

Lots of people have been asking me recently how they can get started with their social media strategies. In particular, people want a template or off the shelf action plan. There aren’t any quick fixes here and as with any good strategy it takes hard work, but it is...

On charity marketing and volunteering

Lots of you have been asking about the launch of the Chartered Institute of Marketing’s charity interest group, which launched on Tuesday with a special event at Cass Business School. I’m on the advisory board for the group, which brings together professionals with an...