Before it hits the press next week, I’m delighted to launch the British Heart Foundation’s new #DECHOX campaign for 2016. Following the success of the campaign last year, The BHF are asking chocolate fans across the UK to give up their favourite sweet treats for March and fundraise for life saving research.
Last year, more than 19,000 people took part in #DECHOX, raising almost £800,000 in the fight against heart disease. The BHF are aiming to raise even more this year and you can help them by signing up.
It’s good to see another abstinence based charity campaign still going strong. Last year Ross McCulloch also blogged about the campaign, asking whether the public were still interested in abstinence based fundraising. The success of #DECHOX last year (and Cancer Research UK’s #Dryathlon) would suggest otherwise but it’ll be great to see how such campaigns evolve. #DECHOX has a smart, funny video and has a great social media campaign behind it so I have high hopes.
Hope you enjoy The BHF’s #DECHOX video. You can sign up for #DECHOX here
PS Here at Zoe Amar Communications we’re hard at work behind the scenes developing our new website and brand. We’ll be launching them in a few weeks’ time, so watch this space!