Everyone working hard on their social media strategies. Photo by David McGlashan
Last weekend I had the pleasure of training a group of social entrepreneurs and charity professionals at the School for Social Entrepreneurs. The course, Kickstart Your Social Media Strategy, sold out, and there are now more dates in June and December. Check them out here.
The delegates were super inspiring and on the ball, and asked a lot of great questions. I took them through how to write a social media strategy, how to understand your audience’s use of social media, social media management and how to put social at the heart of your organisation. I really enjoyed it and hope they did too. Here’s the Storify of the event as put together by the fabulous David McGlashan.
The day reminded me how much potential there is for social enterprises and charities to get to grips with social media. Whether you’re a small organisation in start up phase, or a large charity, a big part of your success will depend on how well you use social media to communicate with your stakeholders. I also sensed that there is huge appetite in the sector to reach out to influencers on social, whether they are funders, journalists or corporates. Thirdly, talking to delegates reminded me that putting together a good social media strategy requires lots of thinking, research and hard work. But it is well worth it, and hopefully the course helped accelerate this process for everyone who came.
If you’d like to talk to me about social media training, drop me a line at zoe@zoeamar.com